Tuesday, 26 December 2023: In a first for Australian supermarkets, Woolworths will launch a brand new Fairy Bread Hot Cross Bun which will hit Woolworths Supermarkets and Metro stores nationwide from today.
An iconic staple at Australian kids' parties, Woolworths customers now can enjoy Fairy Bread on a Hot Cross Bun, bringing the magic and nostalgia to homes across the country.
Each Fairy Bread Hot Cross Bun comes with a packet of hundreds and thousands, so that customers can butter and sprinkle to their liking, just like traditional Fairy Bread.
Also returning to stores today, Woolworths is once again partnering with Cadbury to bring back the indulgent Cadbury Caramilk Hot Cross Bun, consistently popular with customers since its launch in 2021.
Donald Keith, Woolworths Hot Cross Bun Expert and Bakery Merchandise Manager said: “This week we’ve come out all buns glazing with the launch of our new Fairy Bread Hot Cross Bun, and return of our Cadbury Caramilk Hot Cross Buns, a customer favourite.
“Our team has had some fun turning back time in developing new varieties for our hot cross bun loving customers, with one more surprise still in store later in the season.
“Each and every year our customers show that it’s never too early for hot cross buns and we expect to sell around 1.8 million buns in this first week alone.”
The Fairy Bread and Cadbury Caramilk Hot Cross Buns are in stores for only a limited time and customers can enjoy a 4-pack for $5.00.
In addition to the new and special flavours, Woolworths’ wider Hot Cross Bun range, including the highly rated and award-winning traditional fruit bun, will start appearing in stores from this week. The traditional fruit bun (6-pack), fruitless (6-pack) and mini fruit (9-pack) buns are $4.00 per pack.
Making a return to the Indulgent range is the popular Apple Cinnamon flavour, made with 100% Australian sourced Pink Lady apples which can be picked up for $4.00, or $1 each.
Back by customer demand, Woolworths will once again partner with Mondelez to use Cadbury chocolate in the Indulgent and Brioche ranges.
The decadent Brioche Cadbury Chocolate 6-pack ($5.00) and Indulgent Chocolate 6-pack ($4.00) will feature smooth and creamy Cadbury chocolate chips.
This year, there’s something for everyone with the return of the Gluten-Free range. Woolworths will launch the Apple Cinnamon flavour as part of the Gluten-Free range along with Traditional Fruit and Chocolate giving customers with dietary restrictions more variety. The Gluten-Free range is $5.20 for a 4-pack.
Customers can pick up Woolworths’ range of Hot Cross Buns in-stores and online from today.
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For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au
About Cadbury® and Mondelez International
Cadbury®, Australia’s #1 confectionary brand, has a long history of bringing joy to Australian families with iconic brands such as FREDDO, CHERRY RIPE, MARVELLOUS CREATIONS and Cadbury® DAIRY MILK. Australians know when they buy Cadbury® DAIRY MILK milk chocolate, they’re getting more than a great taste, they’re getting great quality too, being manufactured in Australia for 100 years. Mondelēz International, proud custodian of the Cadbury® brand, creates delicious moments of joy in 150 countries around the world, and is a leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as OREO, LU and BelVita biscuits; Cadbury® Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Visit www.mondelezinternational.com or follow us on Twitter at http://www.twitter.com/MDLZ.
CADBURY, CARAMILK and the COLOUR PURPLE are trademarks of Mondelēz International group used with permission.