Using pieces from as little as $2.50, Donny Galella shows shoppers how to style the new-season trends for less in his Capsule Edit for BIG W
Wednesday 28th February 2024: BIG W has joined forces with renowned fashion stylist Donny Galella to create; Donny’s Edit: a selection of affordably styled BIG W looks to help women reduce the amount of time they’re spending deciding what to wear each year.
Research commissioned by BIG W* has found that over three in five women (63%) wear less than half of the items in their wardrobe, with the average woman spending over 40 hours per year choosing an outfit, a task that many women find frustrating and time-consuming.
The Edit from BIG W and Donny Galella is designed to address this issue by providing women with a selection of versatile, mix-and-match pieces with affordable price tags, that can easily be dressed up or down for any occasion. The range includes a variety of tops, bottoms, outerwear, dresses, and accessories, all of which have been selected with the aim of removing decision fatigue.
By combining quality basics with new-season trend items, ranging in price from $2.50, each of the looks curated from the latest Autumn Winter range will help build a wearable and affordable wardrobe while staying on trend.
Celebrity Fashion Stylist, Donny Galella said he was excited to be working with BIG W on an edit that would help women save time and feel more confident; “I’m passionate about making fashion and style accessible for all Australians and Donny’s Edit does just that. I’ve pulled together my favourite pieces from BIG W’s Autumn Winter collection to create a week’s worth of outfits that are designed to make you feel good for less. Style is all about having fun and I hope that by shopping the Edit, Aussie women can fall in love with getting dressed again.”
Helen Hari, Senior Womenswear Designer for BIG W says; “We are thrilled to be partnering with Donny to help bring our Autumn Winter designs to life. Neutral tonal colours, denim, utility looks and linen trends dominate this collection with transitional soft textured pieces, designed for changing temperatures and layering front of mind.”
Shopping this season has never been easier at BIG W with more convenient ways to shop including Pick up, Home Delivery, and Direct to Boot.
BIG W’s Capsule Edit and the Autumn Winter collection is available online and in store now.
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*Based on a YouGov study that was conducted between 8 and 12 February 2024, using a nationally representative sample of 1,018 Australians aged 18+.