17 July 2024: Woolworths is supporting the Australian Paralympic Team throughout July and August with a limited edition range of ‘Green & Gold’ bakery products.

Three sweet treats will arrive in all Woolworths supermarkets from 24 July 2024, including a special edition of the iconic Smash Cake. For every product purchased in the Green & Gold bakery range, Woolworths will donate $1 to support Paralympics Australia.

The Green & Gold Bakery range includes:

• Woolworths Green & Gold Soccer Ball Smash Cake 1.2kg for $38: The iconic Woolworths Smash Cake in the form of a soccer ball. A two tiered chocolate sponge, layered and coated with chocolate buttercream, sides covered with green and gold sprinkles, topped with a yellow coloured white chocolate soccer ball dome and filled with green and gold sweet treats.
• Woolworths Green & Gold Donuts 4pk for $5.75: Soft and fluffy yeast raised donuts, topped with a pineapple flavoured ganache and finished with green and gold sprinkles.
• Woolworths Green & Gold Iced Cupcakes 9pk for $9: Vanilla cupcakes iced with swirls of yellow vanilla buttercream and topped with green and gold white chocolate buttons.

Customers shopping in stores are also invited to have their own podium finish in support of Paralympics Australia with the purchase of a medal token at the checkout. From 10/07/24 until 13/08/24, customers can purchase a $3 Gold Token, a $2 Silver Token or a $1 Bronze Token when finishing their shop and customers also have the opportunity to donate online and purchase tokens while doing their shop. All proceeds of the medal tokens will be donated to Paralympics Australia.

Woolworths Supermarkets Managing Director, Natalie Davis, said: “As the Fresh Food Partner of the Australian Olympic and Paralympic Teams, we’re getting behind the team in green and gold as they compete in the coming weeks.

“We’re delighted to extend our support for Paralympics Australia with the donations from our exclusive bakery range, and would like to thank our customers and team members for taking part in the Medal Token Appeal. Small change can make a big difference and we wish all of our Olympic and Paralympic team good luck achieving their personal bests in Paris.”

Australian Wheelchair Rugby Paralympian, Ryley Batt, said: “What a fun way to join in the excitement of the games and celebrate your team spirit with sweet treats that are helping to support our Aussie Paralympians. I’ve got lots of family and friends tuning in at home to watch the games who’ll be sharing these sweet treats. The Smash Cake looks gold-medal worthy!”

Kate McLoughlin, 2024 Australian Paralympic Team Chef de Mission said: "We are incredibly grateful for Woolworths' continued support of the Australian Paralympic Team and this fundraising initiative instore and online is a fantastic way for Australians to show their support for our athletes as they prepare to compete in Paris. Every dollar raised will make a real difference in helping our athletes achieve their dreams."

The Green & Gold Bakery items will be available in all Woolworths supermarkets and online while stocks last.

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For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au