Wednesday, 08 May 2024: Woolworths is expanding its partnership with OzHarvest to help reduce hunger across Australia, donating 10 cents from the sale of every Woolworths High Fibre Sliced Sandwich Bread products to the food relief charity going forward.
These funds will help the organisation distribute even more meals to Australians in need. The support from the supermarket is in addition to Woolworths’ long-standing partnership with OzHarvest, which has provided more than 75 million meals since 2014.
Customers shopping in-store and online nationwide at Woolworths will find a yellow OzHarvest banner on the packaging of three varieties of the Woolworths High Fibre Sliced Bread range, which includes:
Woolworths Wholemeal Sandwich Hi-fibre Bread 700g
Woolworths Multigrain Sandwich Hi-fibre Bread 700g
Woolworths White Sandwich Hi-fibre Bread 700g
Laura Glendinning, OzHarvest Joint Head of Impact, said: "There has never been a more important time to support our cause and we’re so grateful for our wonderful national partnership with Woolworths.
“We are seeing record levels of people seeking our services, so every cent counts."
According to OzHarvest, bread is one of the most wasted foods in Australia. To help Aussies get the most out of their loaf, the Woolworths team has developed a number of storage tips and creative recipes to use up leftover bread throughout the week.
Guy Brent, Managing Director of Woolworths Food Company, said: “We know that sliced bread is a staple in the shopping basket of many Australian households. The Woolworths High Fibre Bread range has been growing in popularity over the last twelve months, with the High Fibre Wholemeal product offering a healthier choice for customers.
“This created a great opportunity to help raise more funds for the OzHarvest team, helping them get even more resources out there to local communities in need of support at the moment.”
All funds support the cost of drivers, vans, warehouses, coolrooms, freezers and more, helping to ensure that as much fresh, healthy surplus food can get to as many Australians in need of food relief as possible.
ENDS
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au