26 December 2024: Fairy Bread Hot Cross Buns and Cadbury Caramilk Hot Cross Buns are back by popular demand in stores and online at Woolworths.
After making an Australian supermarket debut last year, Woolworths has brought back the iconic Fairy Bread flavour with a new and improved recipe for customers to enjoy. Each pack comes with a sachet of hundreds and thousands that customers can sprinkle on top with some butter, just like traditional Fairy Bread.
Woolworths is also offering customers a range of traditional flavours, including the award-winning traditional fruit buns with Australian sultanas and currants. The most popular pick remains the Traditional Fruit 6 pack starts, with a Mini Fruit 9 pack and a Fruitless Bun 6-pack also on offer.
Donald Keith, Woolworths Hot Cross Bun Expert and Bakery Merchandise Manager said: “Customers could not get enough of the Fairy Bread flavour last year - it was a fan favourite - and we’re excited to be bringing even more of them to shelves this year.
“Our bakery team worked hard to fine tune the recipe and deliver an even fluffier dough with white chocolate chips. We want customers to enjoy all of the elements that remind them of Fairy Bread, putting a modern twist on an old classic.”
“When it comes to Hot Cross Buns, Aussies love all different varieties both traditional and non-traditional, which is why we’ve brought a range to stores this year that serves up something for everyone,” said Donald. “Whether you’re a traditionalist craving classic fruit, a bit of a connoisseur looking to try the Brioche Buns or someone with a sweet tooth that wants to taste one of our indulgent flavours, we’ve got it sorted.”
Customers can pick up Woolworths’ range of Hot Cross Buns in-stores and online from today. The range available in stores and online today includes:
Fairy Bread: The Fairy Bread Hot Cross Bun 4pk is available for a limited time only until stock runs out.
Cadbury classics: Woolworths has partnered with Cadbury again to bring the popular Caramilk Hot Cross Buns to stores in a 4pk, Cadbury Chocolate 6pk as well as Brioche Chocolate 6pk
Traditional: A timeless classic, the Traditional Fruit 6pk remains the most popular flavour, with a Mini Fruit 9pk and Fruitless 6pk also available.
A little bit fancy: There’s soft and slightly sweet enriched dough in the Brioche Fruit 6pk and a Brioche Chocolate 6pk.
Fruit fans: Filled with vine fruits, native cinnamon myrtle, cranberries and candied orange peel is the Luxurious Richly Fruited Hot Cross Bun 4pk. Returning also are the Apple & Cinnamon Hot Cross Buns 4pk with sweet cinnamon chips and Australian Pink Lady apples.
Gluten free: A number of Woolworths’ free from gluten products feature in this year’s range, including the GF Traditional Fruit 4pk, the GF Apple Cinnamon 4pk and the GF Chocolate 4pk.
ENDS
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au