Wednesday, 1 January 2025

Comment from a Woolworths Group Spokesperson:

We will be celebrating Australia Day as a team, and with our customers. 

While we did make changes to our merchandise range last Australia Day due to decline in demand in our stores, we listened and recognised that many customers and teams wanted us to do more to help them celebrate the day.

In our Supermarkets we will do this through the lens of great Australian food that is perfect for the day, while BIG W will also showcase products perfect for family and friends coming together over the Australia Day long weekend.

Customers can expect to see ‘Perfect for Australia Day’ sections in our Supermarkets and BIG W in the lead up to the day.

We also now have Aussie-made flags available for sale in our stores - both Supermarkets and BIG W - while our online marketplaces have a range of Aussie themed merchandise for customers to choose from.

Our store team members are also welcome to celebrate the day in-store.

We respect everyone's choices in how they choose to spend the day. 

Our position is aligned with the theme for the day from the National Australia Day Council  - reflect, respect and celebrate.

Background (not for direct attribution):

• In July 2024, Woolworths began selling Australian-made Australian flags in store in all Woolworths supermarkets. In November 2024, Woolworths also introduced Australian-made Aboriginal and Torres Strait Islander flags to its range. Customers can find all flags in the general merchandise aisle of their local Woolworths or the party section of BIG W. 

• Australian-themed merchandise is available online through Woolworths’ sites BIG W, My Deal and Everyday Market.

• Perfect for Australia Day sections in Woolworths supermarkets will be solely focused on great specials on food perfect for the day for those celebrating with family and friends. Green and Gold donuts are also being sold in the bakery section in January.