11 November 2025: BIG W is calling on communities across Australia to join it in championing some of the country’s bravest kids, with the launch of its 2025 Christmas Charity Wrap and Heart Tokens, in stores nationwide until Christmas.
Featuring the heartfelt designs of 11 passionate young kids in hospital care, 100% of proceeds from this year’s wrapping paper and tokens will go directly to supporting BIG W’s children’s hospital and research partners around the country, including:
Sydney Children’s Hospitals Foundation (SCHF) - NSW + ACT
Murdoch Children’s Research Institute (MCRI) - VIC + TAS
Perth Children’s Hospital Foundation (PCHF) - WA
Women’s and Children’s Hospital Foundation (WCH Foundation) - SA
Queensland Children’s Hospital Foundation (CHF) - QLD + NT
These organisations provide vital care, support and research for thousands of children and families each year.
Alongside its fundraising efforts, BIG W is contributing an additional $100,000 to its hospital network partners, further supporting programs that bring care and joy to sick kids and their families this Christmas.
Among this year’s token designers is 13-year-old Tayla from NSW, who loves drawing and has spent time being supported by the Sydney Children’s Hospitals Network. Tayla lives with Ehlers-Danlos Syndrome, and despite over 20 surgeries, ongoing medication and countless hospital stays, she radiates joy and creativity.
Through programs like Child Life Therapy, made possible by Sydney Children’s Hospitals Foundation and BIG W, Tayla finds moments of laughter, comfort and the chance to simply be a kid - an experience that inspired her to design one of this year's Heart Tokens, featuring a sleepy Christmas Koala.
Tayla said: “The Child Life Therapy program makes my stays in hospital a little brighter. I love being able to play, do my art and participate in activities that aren’t just about my admission. I hope that my Heart Token can help bring joy to people this Christmas and make other kids’ time in hospital a little brighter too.”
Kristina Keneally, CEO of Sydney Children’s Hospitals Foundation, said: “Each year, the Sydney Children’s Hospitals Network’s Child Life Therapy teams support families nearly 25,000 times - helping children understand what’s happening to them, cope with treatment, and feel more in control. But the need is growing. With more children coming through our hospitals each year, and Sydney’s two new children’s hospital redevelopments close to opening, demand is higher than ever.
“Thanks to the generosity of BIG W’s customers, we can ensure no child misses out on the support of a program that truly transforms their hospital experience – easing fear, building confidence and making hospital a little less overwhelming.”
Dan Hake, Managing Director BIG W said: “BIG W has a long standing partnership with our children’s hospital and research partners across Australia, helping them to continue life changing and life saving work.
“Our store teams are dedicated to making a real difference in their local communities and with their efforts and the incredible generosity of our customers, together we can bring hope and joy to children and families when they need it most.”
BIG W’s Charity Wrap ($5) is available now in two festive designs, and Heart Tokens ($2) will be available until Christmas. Customers can place their Heart Token on the BIG W Big Hearts Wall in stores as a show of support, or take it home to decorate their own Christmas tree.
Images and footage of the designers, Charity Wrapping Paper and Heart Tokens can be found here.
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For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au