The shelf price of included products will fall by an average of 10 percent*.

Families spending $150 on their weekly shop could now save on average around $15 a week when buying Lower Shelf Price products.

Products with lower shelf prices include basket favourites such as Chicken Schnitzel, Greek Yoghurt, Frozen Berries, Four N Twenty Party Sausage Rolls and 2L Coca Cola.

Hundreds more products to lower their shelf price in the coming weeks and months.

Products will stay at the new Lower Shelf Price at least until 2026. 

Monday, 12 May 2025: Woolworths is lowering the shelf price of hundreds of everyday essentials and family favourites in store and online, to deliver more value for customers every time they shop.

From Wednesday 14 May, shelf prices will be lowered on almost 400 popular products from the Woolworths quality own brand range as well many customer favourite branded products. 

The shelf price of included products will fall by an average of 10 percent*. Families spending $150 on their weekly shop could now save on average around $15 a week when buying Lower Shelf Price products. 

The significant investment in lowering shelf prices is just the start of a commitment by Woolworths to bring more dependendable value to shoppers’ baskets. Hundreds more products will have lower shelf prices in the coming weeks and months. 

Importantly, these products will stay at the new Lower Shelf Price at least until 2026.

Some of the essentials and family favourites with a Lower Shelf Prices from Wednesday include (with savings shown against the current shelf price):

• Woolworths Chicken Schnitzels 600g was $10.50, now $9 (save 14%/$1.50)
• Woolworths Greek Yoghurt 1kg was $4.20, now $3.80 (save 10%/$0.40)
• Coca Cola 2L Drink was $4.20, now $3.70 (save 12%/$0.50)
• Woolworths Middle Bacon 1kg was $13, now $11.70 (save 10%/$1.30)
• Four N Twenty Party Sausage Roll 500g was $7.50, now $7 (save 7%/$0.50)
• Woolworths Tomato Squeeze Sauce 500ml was $2.10, now $2.00 (save 5%/$0.10)
• Woolworths Oats 750g  was $1.70, now $1.60 (save 6%/ $0.10)
• Woolworths White Sandwich Bread 650g was $2.50, now $2.40 (save 4%/$0.10)
• Woolworths Frozen Mixed Berries 1kg was $12, now $11 (save 8%/$1.00)
• Maggi Noodles 12 Pack was $10, now $9 (save 10%/$1.00)
• Babylove Nappies Bulk Size was $18, now $16 (save 11%/$2.00)
• Woolworths Microwave Rice 250g was $1.90, now $1.80  (save 5%/$0.10)
• Shine Optimum All inOne Dishwasher Pods 45pk was $13, now $11.70 (save 10%/$1.30)

Woolworths Group CEO Amanda Bardwell said: “We know that managing household budgets continues to be challenging for our customers.

“Customers consistently tell us they need more value from their shop, and that they expect us to do more to help.

“Today marks the start of a real, tangible change customers will see on the shelf prices of hundreds of products when they shop with us, both in-store and online. And it’s just the beginning.

“This isn't just a short-term promotion; it's about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on.

“We've focused on highly rated family favourites – things like Greek Yoghurt, Frozen Berries, Chicken Schnitzel as well as essentials including flour, bread, rice and nappies.

“Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings. 

“We are committed to expanding the Lower Shelf Price product list in the coming weeks and months to help provide customers with even more value every time they shop with us.”

Products with Lower Shelf Prices will still be eligible to be part of Woolworths weekly specials program.

Other ways customers can find great value at Woolworths include:

• Saving 30 per cent on average by opting for Woolworths own brand products instead of similar branded products. 
• Shopping The Odd Bunch range, which offers another way to save at least 20 per cent on fruit and vegetables that are slightly odd, but still great quality, while also supporting Australian farmers who are able to sell more of their produce.
• Using Woolworths online tools including the Best Unit Price filter, which helps customers sort products by lowest unit price. 
• Scanning and boosting Everyday Rewards, with members collecting on average $150 of Everyday Rewards points every year.  

Customers can view all the products available on Lower Shelf Price here from Wednesday, and can have a sneak peek at the catalogue from 4pm Monday here. 

ENDS

For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au

Editor Notes:

* Average shelf price reduction across the product range on Lower Shelf Price.