29 May 2026: BIG W customers are set to find a huge 1,300 deals across toys, tech, gaming and more from 9 June as part of its annual Toy Sale, with prices reduced by an average of 25 per cent and a number of popular products dropped by 50 per cent off or more.
The sale also marks the start of festive season shopping. Nearly 3 in 4 shoppers* plan on filling Christmas stockings with Toy Sale finds.
To help families stretch their budgets ahead of the season, BIG W has introduced the following measures:
Free lay-by for Christmas on all Toy Sale purchases with the payment period extended to up to 21 weeks, giving families the flexibility to pay off their gifts right up until early November.**
Price Match Promise will be available for everything in the Toy Sale catalogue. Identical stocked products advertised by competitors at a lower price can be matched in stores.***
BIG W’s Chief Customer Officer, Ryan Gracie said: “Christmas shopping actually starts in June at BIG W for hundreds of thousands of our customers. With incredible deals across hundreds of toys at the top of kid’s wishlists (and big kids too) - it’s the ultimate hack for managing your festive budget.
“We know families are feeling the pinch, which is why we’ve introduced free and extended lay-by for Christmas. This, combined with our Price Match Promise, gives shoppers absolute peace of mind to lock in the best deals now.
“There’s no need to worry about keeping the goodies a secret - our team will look after them until the festive season is just around the corner.”
Best of the sale:
Amongst the top deals are the Fisher Price Little People Disney Princess Parade Set for $49 (save $50), the Nintendo Switch OLED White for $399 (save $140) and the Barbie Dreamhouse Playset for $175 (save $74). The collector’s must-have LEGO Millennium Falcon has a significant saving of $221 (available for $929, online only).
New toys to land on BIG W shelves:
On top of the sale, BIG W is launching 360 new toys including 149 exclusive, highly sought-after products shoppers won’t find anywhere else. Viral new arrivals include:
Fourth Wing: Rise of the Wingleader Game available exclusively at BIG W in a $39 flash deal for the big kids.
The viral Stickermate AI-Powered Sticker Printer ($79), which has amassed tens of millions of views on TikTok.
K-Pop Demon Hunters 12-inch Sitting Derpy Plush for $30 available exclusively at BIG W.
As part of the Toy Sale, Everyday Rewards members can also collect points on all purchases at BIG W, along with dedicated offers including up to 2,000 points on select LEGO Star Wars sets.
Eager shoppers can start planning their haul with the catalogue live now in store and online via www.bigw.com.au/toy-sale. Pick up, Home Delivery and Direct to Boot services are available to make the shopping experience seamless^.
Thousands more toys, tech and gaming items from third-party sellers are also part of the sale on BIG W Marketplace, with up to 20,000 Everyday Rewards Points available when shopping for selected Samsung technology products.
ENDS
*74% of respondents say they’d use the Toy Sale to shop for Christmas gifts. Insights from IMI Toy Sale Customer Behaviour Study. N = 805 Toy Shoppers with kids. Aged 21-60, 50% Male / Female, Fieldwork Dec 3 to Dec 11, 2025.
**Final lay-by pick up by 6 November 2026. T&Cs apply with varied terms applying for Toy Sale. For more information visit: https://www.bigw.com.au/payment/layby/layby-terms-and-conditions
***Available in store only. Valid from 09/06 until 08/07. For full T&Cs and the list of exclusions, please see: www.bigw.com.au/toy-sale/catalogue-price-match-promise
^Direct to Boot Pick up is free and available at selected stores. For more information visit: https://www.bigw.com.au/delivery-pickup/direct-to-boot
Media Contact
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au
About BIG W
BIG W is one of Australia’s most loved brands and has been part of families’ lives for over 40 years. At BIG W, we put our customers at the heart of everything we do across our network of 179 stores nationally. We sell exclusive BIG W brands that are simply great quality at everyday low prices as well as feature leading international brands. Our customers can choose everything for their kids, home, themselves, for leisure and for their everyday life. Our team of over 19,000 members is located in Australia, Hong Kong and Bangladesh.