Woolworths launches a gluten free version of its signature Chocolate Mudcake for $10, and it’s here to stay.
Launches alongside a limited-edition, foldable Mudcake Reusable Bag for $2 in stores, while stocks last.
19 August 2026: The famous Woolies mudcake is entering a new era, with its first-ever Gluten Free version hitting shelves nationwide this month.
Drawing inspiration from the iconic recipe Australians have loved for decades, the new Free From Gluten Chocolate Mudcake hits shelves next week, bringing a deliciously dense, entirely free from wheat, fudgy chocolate experience for the gluten-free community.
The new arrival ensures even more family members, friends and co-workers can join in on the celebrations. Unlike limited-edition drops, this latest creation will be a permanent addition to the Woolworths bakery range, available in-store and online for $10.
Donald Keith, Bakery Merchandise Manager at Woolworths, said: “We wanted to give more customers the chance to enjoy a Mudcake experience. We needed the right innovation to craft something that looks, feels, and tastes similar to the original. To make this possible, we swapped out the wheat flour for a special blend of gluten-free alternatives designed to hold in the moisture and give the cake its signature fudgy taste.”
The new Free From Gluten Chocolate Mudcake will take its place alongside the classic Chocolate, White Chocolate, and Caramel mudcake range in Woolworths supermarkets and Metro stores across Australia from 24 August.
The mudcake celebration continues: $2 Collectible Bag
To mark the occasion, Woolworths is also dropping a limited-edition Mudcake Reusable Shopping Bag. The foldable, compact shopping bag features the signature Woolies chocolate mudcake design and will be available for $2 from 26 August, while stocks last.
Rhonda Ma, General Manager of Bags at Woolworths, said: “Our mudcake has such a huge following across Australia. Creating a bag was our way of having a bit of fun with that heritage. It’s a great little add-on for customers who love the range as much as we do."
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For further information or images, please contact the Woolworths Media team at media@woolworths.com.au or 02 8885 1033.