First Nations marathon runner Charlie Maher and local runners took on a 42km run (233+ laps) through the aisles of Woolworths North Parramatta.
The overnight initiative, run in partnership with men’s personal care brand Two Dudes and Woolworths, raised vital funds for the Indigenous Marathon Foundation’s (IMF) Men’s Health Support Program.
Two Dudes contributed $10 for every lap completed, with Woolworths matching every dollar raised.
11 November 2026: Before store doors opened this morning, Woolworths North Parramatta hosted an overnight marathon in its aisles to raise funds and awareness for men’s health with Two Dudes.
Starting at 2:00 am, runners completed 42.195 km inside the store. The run was led by Charlie Maher — the first Indigenous Australian to complete all seven World Marathon Majors — alongside local runner Luke Isaac.
Covering over 233 laps, two Dudes donated $10 per lap, with Woolworths matching every dollar.
Two Dudes co-founders Michael McRae and Tomas Tappin initiated the fundraiser to address men's health, particularly the challenges faced by Indigenous Australians.
Charlie Maher, Inaugural Aboriginal and Torres Strait Islander Chief Officer at the Indigenous Marathon Foundation, said: “I’ve run many marathons all over the world proudly representing the Indigenous Marathon Foundation, but this has definitely been the most unique, for sure
“Not only that but to see an everyday Aussie like Luke committing to such a ridiculous type of marathon to donate for the Foundation felt incredibly validating, and encouraging that the cause, Indigenous men’s health, was worth the challenge.
“Men’s health in Australia, and particularly Indigenous men’s health, still isn’t something that’s talked about enough - and that’s precisely the problem. If we can do something loud and proud that raises money to support the health of our fellow Aussie blokes, then that’s one more step to get them to open up about their health instead of suffering in silence.”
Michael McRae, Co-Founder of Two Dudes, said: "If we can put on something as completely ridiculous as a 42km marathon run entirely in a supermarket, and it gets people to have a think, go get a check-up, or put on their running shoes, then the laps have done their job."
Brayden White, Woolworths Category Manager for Men’s Personal Care and Toiletries, said: “When the Two Dudes first came to us with the idea of running a full marathon inside a supermarket, it sounded pretty wild. But turning that idea into reality has been an incredible team effort.
“Our store teams often support a range of local community initiatives, but an in-store marathon is a first for us.
"So much work went on behind the scenes to map out the aisles, sort out the logistics overnight, and get everything ready, and everyone across the team was determined to make it happen for such an important cause. Seeing team members show up at 2am with so much energy to cheer on the runners on every single lap was just brilliant.”
ENDS
For further information or images, please contact the Woolworths Media team at media@woolworths.com.au or 02 8885 1033.
About Two Dudes:
Two Dudes is an Australian men's natural deodorant and skincare brand on a mission to make self-care simple, effective, and stigma-free. Founded by mates Tomas Tappin and Michael McRae, the brand donates 10% of profits to men's mental health initiatives.