Media Releases
  • New gift bags and cards join the expanded festive collection, with 100% of proceeds supporting BIG W’s children’s hospital and research partners 

10 November 2026: BIG W’s annual Christmas Charity range has returned for 2026, offering families a simple way to give back while ticking off their holiday to-do list. 

Building on last year’s popular Charity Wrap, this year’s expanded range includes gift bags and Christmas cards. Featuring festive drawings by children supported by BIG W’s children’s hospital and research partners, 100% of proceeds from the range go directly to supporting:

  • Sydney Children’s Hospitals Foundation - NSW + ACT 

  • Murdoch Children’s Research Institute - VIC + TAS

  • Perth Children’s Hospital Foundation - WA 

  • Women’s and Children’s Hospital Foundation - SA

  • Queensland Children’s Hospital Foundation - QLD + NT 

In addition to the Christmas Charity range, customers can also donate to BIG W’s children’s hospital and research partners over the festive season in the following ways: 

  • Purchase a $2 Heart Token at BIG W checkouts nationwide from now until 24 December 

  • Select Round-Up at self-checkouts between 23 November and 20 December on purchases of $30 or more - with BIG W matching donations up to $100,000 nationwide

Lyndsey Rice, CEO, Queensland Children’s Hospital Foundation, said: “Christmas is a time when many Aussies look to give back and, this year, the need for support is greater than ever. As our state continues to grow, so too does the demand on our healthcare system. In the last year alone, there was a 5.5% increase in rural and regional patients receiving care. We continue to see inpatient admissions increase during December each year, with a 16% increase since 2023, meaning more kids are spending Christmas a long way from home and their usual festivities. 

“We are so grateful to the support from BIG W and the generosity of its customers to support the important work of the Children’s Hospital Foundation in Queensland at such a critical time of year.”

Kelly Lane, Partnerships Manager, BIG W, said: “BIG W is proud to be supporting our longstanding children’s hospital and research partners again this Christmas, while making it easier for customers to give back and make a real difference for families when they need it most. Every dollar raised goes directly to our partners, helping them continue their life changing and life saving work for kids across Australia.”

BIG W’s Christmas Charity range is available now while stocks last. 

To learn more about BIG W’s charity partners and how your donation helps, visit BIGW.com.au/community. 

 

ENDS