Woolworths launches a reusable insulated Bachelor’s Handbag shaped and designed to look like a Woolies Hot Roast Chicken.
Available in stores nationally 14 October 2026, for a limited time only for $10.
06 October 2026: Woolworths is embracing the iconic nickname for its famous hot roast chicken by officially launching a limited-edition reusable "Bachelor's Handbag".
With Aussies taking home 20 million hot roast chickens every year from Woolworths, the iconic product has long been a staple in households nationwide.
From next Wednesday, 14 October, customers can pick up a fully functional bag styled to mirror the original packaging.
Featuring the signature graphics, it comes with a sturdy handle, a detachable adjustable strap, and built-in thermal insulation, making it the perfect design to take hot chooks home or keep lunch cold.
Rhonda Ma, General Manager of Bags at Woolworths, said: "Aussies have affectionately called hot roast chickens the 'Bachelor's Handbag' for years. It shows you just how much the product fits into everyday life as the ultimate grab-and-go solution for fast weeknight meals, workday lunches or weekend trips.
"We decided it was finally time to make the moniker literal. It’s the ultimate novelty accessory for super fans of the hot roast chook. Fully insulated and built to last, it’s designed for real life - from daily work commutes to weekend beach trips and more.”
The Woolworths "Bachelor's Handbag" will be available in store and online for $10 at select Woolworths Supermarkets and Metro stores, while stocks last.
ENDS
For further information or images, please contact the Woolworths Media team at media@woolworths.com.au or 02 8885 1033.