Amitabh Mall was appointed Managing Director, Group eComX in August 2025, in addition to his existing role as Chief Digital & Analytics Officer. Prior to this, Amitabh was Chief Digital & Analytics Officer and Managing Director, Next Gen Retail, which included wiq, our advanced analytics business, Group strategy, transformaton, strategic partnerships and innovation, W23 and Woolworths Metro.
Amitabh joined the Group in July 2021 as Chief Analytics Officer leading the advanced analytics agenda for Woolworths Group. Prior to this, Amitabh was a Senior Partner & Managing Director at Boston Consulting Group (BCG) where he most recently led their Consumer and Retail practice in Asia-Pacific. In a career spanning 20 years at BCG, Amitabh advised leading retailers and consumer companies across Australia, North America and Asia. He has worked extensively in the area of transformation, powered by digital and analytics capabilities.
Amitabh holds an MBA from the Indian Institute of Management, Bangalore and a Bachelor’s degree in Commerce from Osmania University, Hyderabad.