Sally Copland - Managing Director, Woolworths New Zealand

Carly Richards

Sally Copland was appointed Managing Director, Woolworths New Zealand in July 2025. Prior to this, Sally was Managing Director, Group eComX since September 2024, leading the eCommerce portfolio for the Group which includes the Australian and New Zealand B2C and B2B eCommerce businesses, eCom fulfilment operations and HomeRun, the Group’s last mile delivery service.

Prior to this, Sally was Managing Director of eComX within WooliesX from February 2022 and was also Interim Managing Director of WooliesX between March 2024 and September 2024. 

Sally joined Woolworths Group in 2006 and has held a number of leadership positions in Woolworths New Zealand with a depth of knowledge and experience across customer, digital, operations and eCommerce across both Australia and New Zealand. 

Sally holds a Masters of Management from Macquarie Graduate School of Management and has also completed a Bachelor of Laws, Bachelor of Commerce from the University of Otago.