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Cage-free eggs

cage free eggs
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The demand for eggs continues to grow as customers seek affordable and healthy protein sources. With our own brand whole shell eggs already cage-free since 2015 in Australia and 2022 in New Zealand, we’ve made significant progress toward our 2025 cage-free egg commitments. As at the end of F25, we achieved 78.7% of egg ingredients in our own brand products being cage-free. (1) We’ve also made great progress, working closely with our suppliers, to transition vendor branded whole shell eggs to cage-free, reaching 89% at the end of F25. 

Biosecurity impacts, such as the recent Avian Influenza outbreaks, have caused significant challenges for the industry with ongoing supply shortages still being experienced as the recovery continues. We continue to engage with our suppliers and industry to address these challenges, and remain focused on meeting our customers’ needs for affordable protein, whilst remaining committed to our aim of achieving 100% cage-free eggs for both our own and vendor brands over time.

 

(1) Egg ingredient processing aids or where egg is less than 1% of total formulation, unless where used as a characterising ingredient, are not currently included in the scope.

 

Supporting our New Zealand suppliers


During the COVID pandemic, border closures and lockdowns severely impacted the New Zealand hospitality and cruise ship industries which accounted for a significant proportion of the country's egg demand. This downturn hindered the egg industry's ability to invest in transitioning to cage-free systems. To counteract this, Woolworths New Zealand partnered with a major supplier to establish a long term contract. This gave the supplier the confidence to further invest in cage-free farming systems, and provided Woolworths New Zealand with a secure egg supply and continued progression towards our whole shell cage-free egg ambition, achieved by the end of 2025.

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(1) Figures calculated based on previous 12-month sales quantities prior to reformulation

(2)The George Institute for Global Health’s FoodSwitch: State of the Food Supply report (2019, 2020, 2021, 2022, 2023) based on mean Health Star Rating compared with Coles, Aldi and IGA.

(3) nutritious products and discretionary (“sometimes” foods) with a HSR of 3.5 and above. Nutritious products are those within the five major food groups (fruits, vegetables, protein, grains, dairy and alternatives), that are recommended by National Dietary Guidelines as essential for a healthy diet, plus water and unsaturated spreads and oils. 

*The Odd Bunch products have at least a 20% saving when compared to the price of a similar product (on either a per kg and or per item basis sold at Woolworths NZ Supermarkets, depending on the product). Some exclusions apply including markdowns, clearance items and multibuys.