Our customers look to us to help them navigate product choices, especially when wanting to understand if a product is healthier or suits their specific lifestyle or dietary needs. We have invested in practical and relevant information and initiatives, taking a holistic approach to help our customers make informed decisions through healthier inspiration and digital tools
Range and inspiration to help with healthier choices
Promotions: We have online pages promoting healthier products on ‘low price always’ or ‘prices dropped’, supported by Everyday Rewards promotions and yellow promotions with seasonal produce.
Healthier inspiration: We are making healthier eating easier with recipes, tips and inspiration featured on the Australian Making Healthier Easier online hub and New Zealand Supermarkets Healthier Recipes websites. Healthier recipes on our website and app meet guidelines created by the Woolworths Group Health and Nutrition team.
In season inspiration: We highlight in season fruit and vegetables, and provide tips and recipes on the Australian and New Zealand Supermarkets websites.
Features to help find healthier products
Lifestyle and dietary product filtering: We provide product filters in Australia and New Zealand that cater for individual dietary and lifestyle needs and preferences, including gluten free, vegetarian and high fibre.
HSR coverage: We are the leading Australian and New Zealand retailer displaying HSR online. We make HSR more visible for customers by positioning HSR at the top of our product details page and enable our suppliers to display HSR online when not yet on pack.
Healthier Options Tool: We offer an innovative tool that helps customers discover healthier alternatives when shopping online or in the app, by offering suggestions for comparable healthier products (based on HSR) (Australia only).
