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26 August, 2024: From Wednesday, Woolworths will help customers spend less on their everyday essentials this Spring with more than 450 products in store and online dropping in price, with price reductions of up to 23% on some family meal favourites.

In addition to the products on the supermarkets seasonal Prices Dropped program, Woolworths is helping customers to find value with the introduction of Lower Shelf Price. This new program will highlight products that Woolworths has lowered the shelf price on to help give more sustained budget relief to customers.

Prices Dropped for Spring

As the weather warms up and customers begin turning to outdoor dining and lighter meals, Woolworths has dropped the price of a number of fresh proteins including family meat favourites such as:

  • Champagne Leg Ham Sliced From The Deli (was $23.50/ kg, now $20.00/kg - a 15% reduction

  • Woolworths Beef Sizzle Schnitzel 400g (was $12.00, now $10.00) - a 17% reduction

  • Woolworths Chicken RSPCA Approved Chicken Wings 1.38kg - 1.8kg (was $9, now $7)  - a 22% reduction

Several pantry staples like salad dressing, snacks, and kid’s yoghurts, as well as everyday household cleaning supplies and personal care items are also dropping in price at Woolworths from 28 August until 26 November 2024 including:

  • Dairy Farmers Thick & Creamy Blueberry Yoghurt 150g (was $2.60, now $1.70)

  • Peters Maxibon Vanilla 4 Pack (was $10.50, now $7) 

  • Dettol Multipurpose Cleaner Surface Spray Disinfectant Citrus 750ml (was $7, now $3.50)

  • Vaalia Kids Probiotic Yoghurt Pouch Vanilla 140g (was $2.40, now $2.00)

  • Praise Dressings Thousand Island 330ml (was $3.60, now $3)

  • McCain Beer Batter Steakhouse Chips 750g (was $5.80, now $5.20)

Lower Shelf Prices to Help Aussie Grocery Budgets Stretch Further

Woolworths new Lower Shelf Price will help customers with sustained budget relief. The program will be featured all year round rather than seasonally, with the shelf price for more than 50 products dropping from Wednesday, with more to come in September.

From August 28, a range of items from pantry staples to snacks and dairy items will have a Lower Shelf Price including:

Woolworths Chief Commercial Officer Paul Harker said: “Our customers have told us they’re looking for value more than ever before.

“This spring we have more than 450 products dropping in price to help them better manage their budgets, especially as Australians reconnect more with family and friends over meals and occasions as the months warm up.

“In addition to our seasonal campaign, we’re also introducing a range of products at a Lower Shelf Price to provide customers with even more ways for their budget to go further for more sustained periods of time at Woolworths. 

“All customers need to do is look out for the red Lower Shelf Price ticket in store and online to find the products that have had their shelf price lowered. We continue to work hard to provide customers with value when shopping with us.”

In addition to Prices Dropped for Spring and Lower Shelf Price, Woolworths customers can also get more value from their shop by:

  • Taking advantage of the thousands of weekly specials, including many half price offers.

  • Saving 30 per cent on average by opting for Woolworths own brand products compared to similar branded products. 

  • Shopping The Odd Bunch range, which offers another way to save at least 20 per cent on fruit and vegetables that are slightly odd, but still great quality, while also supporting Australian farmers who are able to sell more of their produce.

  • Using Woolworths online tools including the Best Unit Price filter, which helps customers sort items by lowest unit price. 

Customers can view more products on the Prices Dropped for Spring program here and Lower Shelf Price here.

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For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au