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We use a range of camera technologies in our stores to help improve your shopping experience and keep everyone safe.

We’re always working to improve our in-store camera technology and be open about how we use it.

Our in-store technologies are in place to:

  • Help keep you, our team members, contractors and suppliers safe 

  • Improve your shopping experience

  • Improve product availability throughout the day

  • Reduce instances of retail crime


You can learn more about some of the technologies we use below, including how they work, why we use them, and the steps we take to help protect your privacy. 

 

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Safety Technologies

Closed-Circuit Television (CCTV) Cameras


CCTV Cameras are located both inside and outside of our stores. They’re in place to:

  • Help keep you, our team members, contractors and suppliers safe
  • Assist with theft prevention
  • Provide a record of events in case an investigation is required, for example, if there is a threat of violence made against you or our team. 

These cameras automatically record footage, which includes images of customers as they walk through the store. CCTV Cameras do not use facial recognition technology. In some areas of the store, real-time footage recorded by the CCTV is displayed on nearby TV screens as a theft deterrence measure, highlighting to customers specific areas of the store that are under surveillance.

big w storefront

Team Safety Cameras


Our team members may wear a small Team Safety Camera (like the one pictured). They aim to keep you and our team members safe if there is violence or aggression in our stores.

These cameras don’t automatically record video. They’re only turned on by a team member if they feel there is a safety risk, such as verbal abuse, physical assault or aggression. In these situations, the cameras record video but not sound. 

Our team members are trained to only activate the device in these specific situations. The Team Safety Camera device does not use facial recognition technology.

team safety cameras
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Checkout Technologies

Scan Assist


Scan Assist uses smart camera technology at self-checkout areas in Woolworths Supermarkets and some of our BIG W and Woolworths Metro stores to help improve your shopping experience and reduce errors.

Scan Assist monitors movement of items in the self-checkout area and alerts you and our nearby team members if an item may be mis-scanned or missing (for example, left in a trolley or basket). When an alert happens, a short, low-resolution video is shown on the checkout screen to help review whether a product needs to be scanned or rescanned. The technology learns and improves over time. 

We use built-in security measures to help protect your privacy, including automatically blurring all faces when displayed on screen and blacking out payment pin pads throughout the transaction. Scan Assist does not use facial recognition technology.

scan assist

Picklist Assist


Our Picklist Assist cameras at self-service checkouts in Woolworths Supermarkets are designed to make your checkout experience smoother and faster. They use smart camera technology to recognise the colours, shapes and sizes of your fruits and vegetables. This helps display the most accurate options on your screen, so you can quickly find what you’re looking for. 

For example, if you place bananas on the scanner, the camera will narrow down the product choices to banana varieties and other similar-looking produce. The more it is used, the smarter it gets at telling similar fruits and vegetables apart. 

The technology only recognises fruits and vegetables. It does not collect, capture or store images of customers. While it’s very rare, there might be brief moments where a customer's hand is captured by the camera.

picklist assist

Scan&Go


Scan&Go is a convenient feature at select Woolworths stores that allows Everyday Rewards members to scan and pack your items as you shop. You can do this using either the Scan&Go App on your phone or with one of our specially equipped in-store trolleys.

Our Scan&Go trolleys are equipped with smart camera technology  to help ensure your scanned items match what’s in your trolley. These cameras face downwards into the trolleys, and the technology blurs any faces that may come into the camera’s view.

scan and go

Retention of camera footage


We usually keep images or footage collected through our in-store technologies for up to 60 days. Sometimes we may keep this information for longer for legal reasons, like when there is an investigation or an incident in store, or for team member training to help us improve how our customers receive assistance at the checkout (e.g. if items are difficult to scan).

Sometimes we share footage collected from inside the store with the Police, other regulatory bodies, or legal advisers (e.g. for investigations related to incidents, safety or criminal matters).

 

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About us

 

We are on a mission to deliver the best in convenience, value and quality for our customers.

Postal Address

PO Box 8000

Baulkham Hills

NSW 2153

Street Address

1 Woolworths Way

Bella Vista

NSW 2153

Privacy Office

PO Box 8000

Baulkham Hills

NSW 2153

 

Phone

1300 908 631
  

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Woolworths Group acknowledges the many Traditional Owners of the lands across Australia, and pay our respects to their Elders past and present. We recognise their strengths and enduring connection to lands, waters and skies as the Custodians of the oldest continuing cultures on the planet.

 

We are committed to actively contributing to Australia’s reconciliation journey through listening and learning, empowering more diverse voices, caring deeply for our communities and working together for a better tomorrow.

 

Read more about our commitment to reconciliation

 

 

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