Monday, 23 September 2024: Woolworths has made major changes to its burger range, introducing a brand new lineup of burgers for customers.
There are 16 new burger products that have been designed and developed to cater to a growing number of shoppers who are looking for quality ‘dine-in’ at home options. It comes as the new Burger Consumption Report found 44% of Australians like to have burgers at home, but don’t think they can make restaurant style burgers.
The growing dine-in at home trend played a significant role in the burger revamp, and the number of customers cutting back on eating out and entertainment rose again in the last quarter as many look to manage their budgets.
Managing Director of Woolworths Food Company, Louis Eggar, said: “Burgers continue to be a foodie favourite, and restaurants are always finding ways to make them even better. We were inspired by that energy and created a new supermarket burger range that's not just convenient, but juicy, flavourful, and truly satisfying."
“Our teams worked alongside our world-class manufacturing partner Hilton Foods for over twelve months to reimagine the style of burger to meet customers expectations for a better at home dining experience. We’re confident that our new range delivers the texture and taste you’d expect from a burger chain, an experience that is both affordable and delicious, allowing customers to recreate restaurant style burgers at home.”
Research also found that 1 in 2 (50%) Australians agree they’d make burgers at home more if it was more affordable, a number that rose to 56% for families and 67% for 18-29 year olds.
Woolworths' new burger range goes beyond the standard patty, offering a variety of options for different occasions. There’s the classic Woolworths Beef Burger 4 pack from $8.00 for the casual dining experience; the Stacker 6 pack ($8.00) for those who like double or triple deckers; the Smash Burger 6 pack ($8.00) for fakeaway fans; the Slider Beef Burger 8 pack ($8.00) for entertaining; and the Wagyu Beef Burger 2 pack ($10.00) for the burger connoisseurs.
Woolworths Home Burger range is now available in all Woolworths supermarkets and online. Head to: https://www.woolworths.com.au/shop/productgroup/2024-shop-the-ww-burger-range
ENDS
For further information, contact Woolworths Media: 02 8885 1033 or media@woolworths.com.au
Product list
The full revamped burger range includes:
Woolworths Beef Burger 4 pack 500g - $8
Woolworths 'The Stacker' Beef Burgers 6 Pack 500g - $8
Woolworths Chicken Burger 6 Pack 600g - $8
Woolworths Beef Sliders 8 Pack 400g - $8
Woolworths Beef Smash Burgers 6 Pack 400g - $8
Woolworths Sweet & Smoky BBQ Flavoured Pork Burger 4 Pack 500g - $9
Woolworths Steakhouse Beef Burgers 4 Pack 454g - $9
Woolworths Chuck & Brisket Burgers 4 Pack 454g - $9
Woolworths Southern Style Chicken Burgers 4 Pack 400g - $9
Woolworths Peri-Peri Chicken Breast Fillets 500g - $9
Woolworths Angus Quarter Pound Beef Burgers 4 Pack 454g - $9
Woolworths 100 Day Grain Fed Beef Burgers 2 Pack 300g - $10
Woolworths Wagyu Beef Burgers 2 Pack 300g - $10
Macro Grass Fed Beef Burgers 4 Pack 500g $10
Macro Grass Fed Extra Lean Beef Burgers 4 Pack 500g - $10
Macro Free Range RSPCA Approved Chicken & Zucchini Burgers 4 Pack 500g - $10
Prices correct as of 23/09/24.
Notes to the editor
Family burger night for four people can start from $28.53 at Woolworths. Products include: Woolworths ‘Steakhouse’ Beef Burger 4 pack, Woolworths Soft & Glazed Milk Buns 4 Pack, Woolworths Processed Cheese Slices Smokey 250g, Woolworths Secret Burger Sauce 330ml, Woolworths Lettuce Iceberg Shredded Lettuce 200g, 2 x Woolworths Tomato, Macro Organic Burger Pickles 500g. Prices correct as of 23/09/24.