2:04 min read
Meet Tiffany Crouch, a passionate innovation chef who creates the Woolworths Own Brand products that our customers know and love.
A trained chef who has previously owned and run her own cafe and cake business, Tiffany's journey with Woolworths began in 2013. She now works closely with category teams and product development to create bakery and seasonal products, and is inspired every day.
“There's always something new around the corner and to have that opportunity to sell what you think is the best product is amazing,” she says.
Throughout her 11-year tenure, Tiffany has played an integral role in building up Woolworths' Own Brand portfolio. Her dedication and passion contributed to the creation of a state-of-the-art Innovation Centre, a place where Tiffany and her colleagues get to play with flavours to create delicious family favourites like shepherd’s pie, or new combinations like indulgent mini dessert cakes.
She has also contributed to the development of the Gold range – a touch of luxury bringing Australians everything from white chocolate tarts to pavlovas during the Christmas period.
“I'm a qualified, trained Cordon Bleu chef, but I stepped into retail to have more of a life because the hours are more flexible, but it's fast-paced and ever-changing,” she says.
“I’d absolutely recommend younger girls think about forging their own career paths. I think a lot of chefs today don't realise the opportunities there are, and this is just an unbelievable job.”
Tiffany’s eyes light up as she speaks about the team of fellow innovation chefs and product developers, many of whom have given Australian families beloved products like Macro Organic baby pouches, Cook winter slow-cook meals and mini custard tarts.
While bringing quality products to market is a big responsibility, she says the support she’s received as a single mum to “avid cook” Savannah, 3, has made all the difference in her day-to-day life.
“I’ve always felt supported – it's an amazing program that Woolies have set up for mums returning to work,” she says. “It’s been really incredible for me to have had that support and get back into the office.”
With talented individuals like Tiffany leading the charge, the future of Own Brand products looks brighter than ever.
Thank you for all of your passion and hard work, Tiffany!
