Within two weeks of Watchlist going live, more than 100,000 people had engaged with it. Push notifications flagging discounted items attracted a higher-than-average click-through rate. Josh says the positive results reaffirm his team’s need to develop other savings-based initiatives. The self-confessed “tech nerd”, who decided where Watchlist would sit in the app and how it’s used, recalls gathering different Woolworths team members to get Watchlist live as quickly as possible.
Josh says he is proud to be part of a business that consistently values and prioritises customer-led innovation and technology. “At some companies, you have to fight quite hard to keep that customer focus. However, at Woolworths, customer value is backed from the top down,” Josh says.
The talented team member is brimming with ideas on how to evolve Watchlist,
such as integrating it through the Woolworths app and is quick to acknowledge the contributions of his wider team. “Watchlist was a highly collaborative effort as it touched several parts of the app experience owned by various teams,” tells Josh, who says “strong communication” across the business made way for success.
Woolworths Brand Director Jane Saleh echoes Josh’s comments, “At Woolworths we are constantly looking for ways to help our customers find more value, with our new Watchlist feature in the Woolworths app customers can easily add items they want to keep an eye on and receive notifications when those items go on special or have a special offer attached”.
