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Our Product pillar focuses on evolving the way we do business to embrace circular thinking – which means all waste is a resource. It means making it easy for our customers to choose products that are healthier, sustainably sourced and responsibly.

Our Goals

Materially increase healthier choices in our customers’ baskets
Each year, our customers take active steps to make healthier choices. As one of Australia and New Zealand’s largest retailers, we are committed to making healthier easier for our customers. We aim to create meaningful initiatives that support, educate and inspire our customers to live healthier lives.
100% of own brand packaging is sustainable
Packaging is important for product integrity and there is a growing need for sustainable alternatives. By embracing circular thinking and the power of partnerships, we are working to reduce plastic, increase recycled content and influence packaging innovations in our value chain.
100% of own brand sourcing is sustainable
Sourcing resource-intensive raw materials impacts the planet’s natural ecosystems. We are working to make it easier for customers to make sustainable choices by sourcing high-impact commodities through suppliers that have low risk of negative social and environmental impacts.
Woolworths Sustainable Packaging. Woolworths Double Bay Store. 25th July 2022. Photograph Dallas Kilponen/Woolworths
Lead the future of protein
Animal welfare is of fundamental concern to us and many of our customers. We work with our partners to source traditional proteins that meet the highest animal welfare standards.We are also diversifying our range of protein, including animal, plant and alternatives, to make it easier for our customers to eat sustainable and affordable proteins.
Lead the responsible retailing and consumption of alcohol and tobacco
We recognise some products we sell can be unhealthy if misused or consumed too frequently. We take the responsibility of selling these seriously, and remain focused on being leaders in the highest standards of retailing of alcohol and tobacco.
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Our progress towards 2025

Ranked

#1

Australia’s Healthiest Supermarket Own Brand fourth year in a row [1]

Reduced

>14,000 

tonnes virgin plastic packaging vs baseline through targeted initiatives

Given out

>30M 

pieces of free fruit to kids in F23

1. The George Institute for Global Health’s FoodSwitch: State of the Food Supply report (2019, 2020, 2021, 2022) based on mean Health Star Rating compared with Coles, Aldi and IGA.

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Sustainability Stories

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How healthier eating can be budget-friendly

05/02/2024

Woolworths Food Company leads the way

From producing Australia’s healthiest Own Brand products for a fourth year in a row to removing over 250 tonnes of plastic from our water bottles, the team at Woolworths Food Company (WFC) are living our purpose every day.

08/08/2023

BIG W says goodbye to soft plastic shopping bags in nationwide change

In the lead up to World Environment Day on June 5, BIG W has announced that its stores across Australia are phasing out soft reusable plastic shopping bags as part of the retailer’s commitment to make a positive change for the planet.

30/05/2023

Toys for Joy

Big W’s Toys for Joy recycling program is the first of its kind in Australia. Designed to reduce landfill, customers can drop off old toys into the Toys for Joy chest in Big W stores. Their donations then get passed on to Terracycle, who create fun new things for kids.

09/10/2023

Living Healthy Report 2024

Healthylife's Advisory Board digs through the data to breakdown Australian children's health, aged 5-14. Our environments are impacting our children's health; action is needed for good health in adulthood.

08/03/2024

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Our Pillars

People

Our People pillar focuses on creating a diverse and inclusive place for our teams to work. It means supporting our communities, building partnerships and working with our suppliers to make sure that workers' rights in our supply chain are protected.

Find out more
Olivia, an endangered loggerhead turtle being released back into the sea after being cared for by Native Animal Rescue Broome with the support of WIRES X Woolworth Food Support Program. 29th April 2023. Photograph Dallas Kilponen/Woolworths

Planet

Our Planet pillar focuses on protecting the world we live in for current and future generations. It means going further than just limiting negative impacts; it means actively finding ways to create positive benefits.

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Product

Our Product pillar focuses on evolving the way we do business to embrace circular thinking – which means all waste is a resource. It means making it easy for our customers to choose products that are healthier, sustainably sourced and responsibly.

Find out more